How can i find a remedial cure for a itchy ****?

Its come to the point of me seeing a doctor to mage the inner regions of my backside for pleasure. My wife and i often miss out on because i just cant do it. This problem is threatening to destroy my active lifestyle. When i go for a run in public, i feel embarrased to wedge my hand down my pants and itch away. Whats a good cure other than the occasional scraping of the orifice?